Apple unveiled a new Apple TV with support for 1080p video playback.  Most noticeable is updated interface for device, with icon-based category buttons that look similar to iOS and large billboard-style artwork

This Apple TV appears to have the same processor ID as the new iPad so we believe an A5X is included.

The new Apple TV is the same price as the previous one, which is $99,  and is available for pre-order today. It launches on March 16th.

Lastly, iCloud and iTunes have been updated to support 1080p content.