I don’t know about any of you but this is pretty funny to me. To come up with names of phones can be pretty tough, I mean look at the Motorola Atrix, HTC Sensation, and LG Thrill. How is a mobile phone sensational or thrilling and just what is an Atrix? These are questions we can not answer, but is the HTC Vivid being disputed by a Porn Company? We can answer this and it is a big YES!
As a company you never want to affect a company’s trademarked name, but thats how this issue arose. Vivid Entertainment is an adult porn company and they have recently sent a cease and desist letter to HTC about their newest phone the HTC Vivid for AT&T.
According to TMZ (Yes the site that is gossip dedicated) the entertainment company sent a letter to HTC that they stop using the name “Vivid” as it could become confusing in the marketplace between the two completely different companies. I do not think it would be fun for anyone to be talking about their phone and someone takes it the other way and thinks they are using a porn site, especially if your talking to your boss….. just saying.
Reportedly the phone company has been given until Monday to act on the matter before Vivid Entertainment takes this to court. The Verge has confirmed that HTC received the letter and has issued this statement for the time being.
We are reviewing the complaint and don’t expect to have any further comment until it is resolved.
The entertainment company has announced that they are working on a channel for Google TV, so this does show why there could be confusion and that the company may have future plans to work with Android handsets down the road. Until that time though it is hard to see how “HTC Vivid” can lead to “Oh, there is a porn company involved with this”.